Montana Avenue
Project Type: Retail / Restaurant
Status: Design Development
Location: Santa Monica
Role: Architect
Year: 2023 - Present
Project Credits:
Developer: Pacific Developments
Project Brief:
The challenge at hand revolves around the courtyard's current underutilization by passersby along Montana Avenue. This represents an untapped potential and a revenue opportunity for the retail tenants. Our vision is to reimagine this space, infusing it with contemporary allure through a new courtyard café and an exterior overhaul, reinvigorating this aging property and captivating visitors to linger.
At the heart of this transformation is a striking pyramidal armature, seamlessly blending function and aesthetics, beckoning visitors and passersby alike. Envision a courtyard adorned with flourishing greenery, ample seating and shade, conjuring a welcoming and visually appealing atmosphere.
Our aim is to elevate this space, making it a magnet for engagement and a source of delight for both tenants and visitors, ultimately contributing to the vibrancy of the surrounding area.